Increasing consumption of fruit and vegetables for children and families
The Food Dudes programme changes children's eating habits for life. Clearly, if you want to change children's diets, it is not enough just to give them good food. You also have to find a way of motivating them to eat and enjoy it. This is where the Food Dudes Programme comes into its own.
Food Dudes appeals to young children from 4-11 years old, and involves a simple set of steps revolving around a reward system, exciting DVD adventures starring the "Food Dudes", and repeated tasting.
Not only is the programme easy and enjoyable for children, parents and teachers, it also brings about a big reduction in unhealthy snack consumption. Our research has shown not only do the children maintain and increase their consumption of fruit and vegetables at school and at home, but the rest of the family and teachers also improve their eating habits.
